Respire Bien Nevada Branding
Respire Bien Nevada is a non-profit organization created to educate Latinos in Nevada about the dangers of smoking and connect them with smoking/non-smoking resources.
GOALS
Due to Latinos making up a huge population of the hospitality (casino, food/beverage, housekeeping) industries, they are disproportionately at risk for smoke-related diseases such as cancer, asthma, and heart disease. Our goal with this branding was to create a logo that was easy to recognize and demonstrated Respire Bien Nevada's mission clearly and directly. Additionally, the client's goal was to make a brand that was welcoming and friendly, yet professional and educational.
LOGO DESIGN
The logo consists of a pair of lungs. The left lung has three bronchi connected to the right lung, which is in the shape of Nevada. The logo symbolizes the connection between breathing well and Nevada, which is RBN's goal to connect Latinos with resources on how to live a healthier life.
Colors
The Respire Bien Nevada primary color palette consists of Nevada-inspired cool, earthy tones to help evoke trustworthiness, comfort, and well-being.
*Project created with Estipona Group
