Perfect Poke Branding
Goals
Perfect Poke believes in creating high-quality poke bowls while honoring the history of where it all began. Perfect Poke prides itself on using delicious, seasonal ingredients while valuing aesthetics. The goal of this project was to create a unique logo, menu design, and bowl packaging while maintaining an Instagram-worthy and delicious aesthetic.
SKILLS
Illustrator, Photoshop, Brand Identity, Social Graphics, Menu Design, Product Packaging
DESIGN STRATEGY
Logo: Traditional poke is often made with he'e or "octopus." I wanted the main logo to reflect this to truly honor the origin of poke and its roots.
Menu Design: There are several details of Hawaiian culture within the design. Most notably, the signature poke bowl dishes are named after the traditional Hawaiian word for each protein.
Colors: Because Perfect Poke values aesthetics and appearance, I wanted to use a color palette that was fun, vibrant, and unique.
