Blend Catering Pop-Up Series
GOALS
The purpose of Blend Catering’s pop-ups was to introduce new cultures to one another through food pop-up events. With this in mind, I wanted to celebrate this in each and every design I made. Overall, this project did not only introduce me to different cultural art styles but also made me appreciate the intricacy and history of each of them as well.
SKILLS
Illustrator, Social Media Graphics, Print Design
*Project done with Muse Group Marketing.
JAPANESE
The Japanese pop-up graphic was inspired by the famous ukiyo-e piece “The Great Wave Of Kanagawa.” This contemporary, iconic piece of art is popular in Japanese culture and Western culture.
LATIN-AMERICAN
The Hispanic pop-up graphic was inspired by the warm colors of Hispanic culture and the tropical plants that hail from that region.
VIETNAMESE
The Vietnamese pop-up graphic was inspired by its national traditional dress, the ao dai. The attention to detail resembles a fine pattern that may be on this piece of clothing.
ITALIAN
Lastly, the Italian pop-up graphic was inspired by the Italian region, Tuscany. The warm colors resemble the beautiful, warm landscapes of the region while including olive plants, a staple of Italian culture.
OUTCOMES & RESULTS
Through our communication efforts, Blend Catering was able to generate revenue and new business for 2021. The pop-up events raised a total of $15,500 which helped support Blend and its local partners. Additionally, Blend generated 25 new leads for the 2021 wedding and event season. Lastly, our team was not only able to increase ticket sales to 65 spots, but many people were buying tickets at the events themselves.
