FilExcellence Branding
FilExcellence is a non-profit that connects Filipinos worldwide through mentorship, community networking, and global resources.
GOALS
When FilExcellence approached me, they were feeling disconnected from their current brand. Because it was made quickly on Canva, they felt like they did not have a distinct, unique brand or logo that truly encapsulated what they do as an organization. Our goal was to create a unique logo that did not use the standard Filipino flag colors or elements and instead connected modern and pre-colonial Filipino culture.
SKILLS
Illustrator, Brand Strategy, Brand Identity, Canva, Copywriting
LOGO DESIGN
FilExcellence’s logo features a traditional Filipino tribal tattoo pattern enclosed in a circle and FilExcellence in a serif font. There are six branches in the tree; six commonly symbolize harmony, love, and community in numerology.
The abstract mountain and wave, as well as the script for the “E” sound in modern Baybayin, represent the global impact of FilExcellence’s mentorship program and resources. Lastly, the “ex” and “ce” in the logo overlap to represent community and connection.
Colors
This warm, vibrant color palette compliments FilExcellence's mission to reclaim pre-colonial Filipino culture while also being a support system for Filipinos worldwide.
