Stellar Snacks Animated Doodle Ad
GOALS
I collaborated with Estipona Group on this ad for Stellar Snacks, an artisan pretzel company. Stellar Snacks prides itself on vegan ingredients, being family-owned, and artisan flavors. They also commission artists to design their bags.
With this in mind, I wanted to create an ad that showcased these strengths while staying on brand. Because they often include doodles on their packaging and boxes, I created a motion-stop animation ad of what it feels like to eat a Stellar Snacks pretzel.
SKILLS
Illustrator, Photoshop, Stop Motion, Video Editing, Illustration
*Project done with Estipona Group
DESIGN strategy
The video starts off with someone reaching into the bag for a pretzel. The doodles follow her moves and begin to pop up around the pretzel and around her mouth once she takes a bite. "Wow," "yum," "onion" and "garlic" are words that pop up on the screen. There are also doodles of stars, hearts, and emojis around her as well.
The video ends with a stop motion of a photo of the bag and "family-owned," "garlic and onion goodness," "vegan," and "artful bags" moving from side to side.
