Black Poodle Studio Brand Strategy
Brand strategy and website design for Reno dog photographer, Black Poodle Studio.
PAIN POINTS
When Black Poodle Studio approached me, she felt “stuck in neutral” when it came to marketing herself and her business. She also felt frustrated when she had to filter through contact inquiries and educate clients about her pricing and process.
GOALS
There were two main goals of this project: to give Black Poodle Studio more clarity on how to attract their target audience and to create a user-friendly, clean website to facilitate inquiries.
OUTCOMES & RESULTS
• Client reported less stressed about facilitating inquiries, receiving more serious contacts.
• 100% increase in brand cohesion, perception, and direction.
SKILLS
Brand Strategy, Illustrator, InDesign, Adobe XD, Wireframing, Squarespace, CSS/HTML
*Logo design by Sniff Design Studio
brand Strategy
To give her an edge, we worked closely to uncover the passion behind Black Poodle Studio’s dog photography. We discovered that she has a passion for dog photography through her late father, a commercial photographer, and her late muse, Mesa.
All of the messaging of the brand focuses on highlighting personal connections and lasting memories with your best friends who have four paws and fur. We created the brand strategy as a roadmap on how to grow BPS’ reach and where to get eyes on her brand.
I recommended that Black Poodle Studio focus on B&W dog photography to differentiate itself from other photographers in the area. Black and white portraits are timeless, non-distracting, and give more of an intimate feel.
Lastly, I created an FAQ and extensive contact form on Black Poodle Studio's website to help filter out non-committed inquires. These web pages also gave potential clients more insight into her process and what to expect during and after photoshoot sessions.
